Insights & Stories
Learnings from our projects, market trends, and strategic perspectives.
How We Cut AWS Cloud Costs by 77% Annually - The Honest Breakdown
How Product Pursuit helped reduce SharePlenti infrastructure costs from $1,380/year to ~$310/year - including the real upfront cost of EC2 Savings Plans, which most articles skip
Building a Hyperlocal Ecosystem for Sharing Excess Produce
SharePlenti is a hyperlocal digital ecosystem designed to help communities share excess produce, reduce food waste, and strengthen neighborhood connections through a seamless mobile and web experience. Built with scalability, accessibility, and sustainability at its core, the platform transforms surplus harvests into meaningful community impact.
Why Most Co-Founders Get It Wrong: Respect, Roles, and Letting Teams Do Their Job
A candid perspective on how co-founders often fail—not due to lack of skill, but due to lack of respect, role clarity, and trust in their teams.
The Evolution of Product Pursuit: From Foundation to Strategic Growth
Product Pursuit underwent a strategic transformation across three phases—PP1.0 (definition), PP2.0 (structural foundation), and PP3.0 (growth acceleration). The company faced operational limitations, client losses across ASEAN and GCC markets, and a lack of internal expertise during its early stages. Through leadership intervention, structural realignment, and strategic hiring, Product Pursuit repositioned itself for sustainable growth in a rapidly evolving global environment influenced by geopolitical instability and the increasing impact of AI-driven technologies.
Designing Funnels for Sustainable Growth
Most growth funnels look great on dashboards—at least in the beginning. Sign-ups go up. Traffic increases. Conversion rates spike and then, quietly, things start to break. Drop-offs increase. Retention declines. Acquisition costs creep up. What once looked like momentum turns into a constant scramble to “fix” numbers. This isn’t a growth problem. It’s a funnel design problem. Sustainable growth doesn’t come from optimizing funnels for short-term wins—it comes from designing them as systems that learn, adapt, and retain value over time.