Insights & Stories
Learnings from our projects, market trends, and strategic perspectives.
Why Most Co-Founders Get It Wrong: Respect, Roles, and Letting Teams Do Their Job
A candid perspective on how co-founders often fail—not due to lack of skill, but due to lack of respect, role clarity, and trust in their teams.
The Evolution of Product Pursuit: From Foundation to Strategic Growth
Product Pursuit underwent a strategic transformation across three phases—PP1.0 (definition), PP2.0 (structural foundation), and PP3.0 (growth acceleration). The company faced operational limitations, client losses across ASEAN and GCC markets, and a lack of internal expertise during its early stages. Through leadership intervention, structural realignment, and strategic hiring, Product Pursuit repositioned itself for sustainable growth in a rapidly evolving global environment influenced by geopolitical instability and the increasing impact of AI-driven technologies.
Designing Funnels for Sustainable Growth
Most growth funnels look great on dashboards—at least in the beginning. Sign-ups go up. Traffic increases. Conversion rates spike and then, quietly, things start to break. Drop-offs increase. Retention declines. Acquisition costs creep up. What once looked like momentum turns into a constant scramble to “fix” numbers. This isn’t a growth problem. It’s a funnel design problem. Sustainable growth doesn’t come from optimizing funnels for short-term wins—it comes from designing them as systems that learn, adapt, and retain value over time.
Building a Cross-Platform Produce Sharing Ecosystem for SharePlenti
How do you launch a dual-platform service without doubling the development cost? For SharePlenti, the answer was a "cross-platform-first" architecture. By building a centralized backend and shared API layer, Product Pursuit delivered feature parity across web and mobile. This streamlined approach ensured data consistency and high performance, providing SharePlenti with a scalable foundation ready for nationwide expansion.